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How the resale revolution is reshaping fashion

We’re buying more clothes than ever, but it’s not all fast fashion. More than half of 25- to 34-year-olds buy secondhand or vintage clothes, and resale apps such as Depop, Stock X and Vestiaire Collective are tapping into the millennial and generation Z market. But if people are buying secondhand they’re not buying new. Grace Shutti investigates how the fashion world is responding 

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Sources:
Mintel UK Fashion and Sustainability report ► https://store.mintel.com/uk-fashion-sustainability-market-report
Thred Up 2019 resale report ► https://www.thredup.com/resale
How are Gen Z shopping for fashion? ► https://www.drapersonline.com/news/comment/comment-how-are-gen-z-shopping-for-fashion/7032695.article
Depop economics: social media, social currency and the resale revolution ► https://www.thedigitalfairy.co.uk/download/digi-digest-depop-economics__trashed/digi-digest-5-depop-economics_-mobile/
Britain’s thrifty young fashionistas: more than half of 25-34-year-olds buy second-hand clothes ► https://www.mintel.com/press-centre/retail-press-centre/britains-thrifty-young-fashionistas-more-than-half-of-25-34-year-olds-buy-second-hand-clothes

Further reading:
How Clothes-Swapping Became Chic ► https://www.vogue.co.uk/fashion/article/clothes-swapping-chic-peer-to-peer-rentals
Rental And Resale Are Hot. But Sustainable Fashion Needs A $30 Billion Investment Behind The Scenes ► https://www.forbes.com/sites/isabeltogoh/2020/01/24/rental-and-resale-are-hot-heres-where-sustainable-fashion-also-needs-billions-worth-of-investment/#1c1adfb763ea
All change?: London fashion week launches first ever swap shop ► https://www.theguardian.com/fashion/2020/feb/14/all-change-london-fashion-week-launches-first-ever-swap-shop
There’s never been a better time—or more need—to buy your clothes used ► https://qz.com/quartzy/1670729/the-importance-of-clothing-resale-to-sustainable-fashion-in-2019/

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