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Is the rise of face-changing Kardashian dermal filler packages a cause for concern? | ITV News

The promise of achieving a celebrity look has always been a central selling point for the beauty industry.

But the changing faces of famous influencers on social media has injected a whole new demand from cosmetic customers to go ‘under the needle’.

The advertised ‘Kimmy K’ and ‘Kylie’ packages – named after Kim Kardashian and Kylie Jenner – are just two of many pouting procedures promoted on Facebook and Instagram and seen by children as young as 13.

In the past there was an attitude of secrecy towards the kind of lip-filling, face-smoothing treatments undergone by the rich and famous, who would often deny having had them done at expensive private clinics.

Now the Kylie package – which in a single session injects filler into the customer’s lips, jawline and cheeks – can be carried out on the high street for around £350.

But are the adverts for the ‘dermal fillers’ encouraging some to have unnecessary procedures? And what’s being done to protect vulnerable young people from seeing them online?

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