Jaguar Land Rover fight to survive in current Chinese economy | ITV News

Car giant Jaguar Land Rover (JLR) announced on Thursday that they were to cut 4,500 global jobs, with the majority be lost from its British workforce.

The company is facing several challenges, including uncertainty over Brexit, but has been particularly effected by a significant fall in sales in China, a previously booming market for the car firm.

China was once JLR’s single biggest market and has been crucial to its expansion and success. It was hugely popular among the burgeoning middle class who equate luxury and quality with British brands.

Such was the demand for JLR products, just over four years ago the car firm opened a manufacturing plant in the country to help boost its share.

But an economic downturn and a general decline in car sales have seen sales tumbling.

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