Democratic presidential candidate Mike Bloomberg is paying social media influencers to back him in the hope of reaching younger voters.
His campaign has commissioned some of the internet’s top-viral creators to generate content about him that has reached tens of millions of followers.
The former New York Mayor’s campaign director said its meme strategy was new to presidential politics.
He has already spent more than $300m in his bid to win the White House.
Mr Bloomberg, a former Republican, is one of eight remaining contenders vying to become the Democratic presidential candidate who will challenge President Donald Trump in November’s election.
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