The number of people heading to the Boxing Day sales has fallen for the third year in a row.
It follows a difficult year for high streets, as they compete with online and out-of -town shopping.
In Morpeth in Northumberland, the town has had to adapt, to pull in festive trade. It appears to be working.
• Subscribe to ITV News on YouTube: http://bit.ly/2lOHmNj
• Get breaking news and more stories at http://www.itv.com/news
Follow ITV News on Facebook: https://www.facebook.com/itvnews/
Follow ITV News on Twitter: https://twitter.com/itvnews
Follow ITV News on Instagram: https://www.instagram.com/itvnews/